Sony 52" BRAVIA® WL-Series LCD

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KDL52W3000

Went to Costco specifically for a different TV … long story short, this is the one we came home with.

Works great!

This model KDL-52WL135 was an early 120MHz release just for Costco.

sony tv


Key Features

- MotionflowTM 120HzwithFullHDhighframeratecapability 10-bit 16:9 Full HD 1080p Resolution Panel (1920x1080)5 BRAVIAEngineTM EXVideoProcessor
- Live Color Creation System featuring WCG-CCFL backlight Advanced Contrast Enhancer (ACE)
- Dynamic Contrast Ratio 16,000:12 with ACE (On-screen Contrast Ratio 2,000:11 ) Deep Color capability (HDMI v1.3 option)
- x.v.ColorTM connectivity(HDMIv1.3option)
- Xross Media Bar® (XMB) Advanced HD User Interface
- DMex Feature Expansion Capability

Key Technologies

MotionflowTM 120 Hz with Full HD high frame rate capability Taking motion performance to the next level requires innovation and expertise. Enter Sony's MotionflowTM High Frame Rate technology. MotionflowTM detects the incoming video signal and applies the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on DVD and Blu-ray Disc, MotionflowTM eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving the integrity of the original film. When 60fps content is detected, MotionflowTM doubles the amount of frames and uses real-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater sense of realism than ever before.

Full HD 1080 There are a lot of ways to define high-definition but BRAVIA® Full HD means you’re getting the best resolution that high- definition has to offer consumers. With Sony BRAVIA WL Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Native Panel Resolution When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5 (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray discTM player.

10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA EngineTM EX Full Digital Video Processor BRAVIA EngineTM EX full digital video processing system is based on Sony's BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-MF v1.0) technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.

Live Color CreationTM System featuring WCG-CCFL Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

Advanced Contrast Enhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 2,000:11 . A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.ColorTM technology BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer more accurate color reproduction and natural colors beyond broadcast HDTV.

24p True Cinema (24p Input Capability) Many movies are filmed at 24 frames per second (fps) and prime time TV programs are recorded at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray DiscTM in 24p. Sony wisely takes advantage of this by including 24p output capability on our Blu-ray DiscTM players as well as including 24p input capability select 2007 BRAVIA TVs. The benefit– Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.